Audience insights are gold.
Let’s face it, audience management isn’t a new trend, it’s been around for centuries. So, if it isn’t new, why is digital marketing still ineffective with large percentages of spend being wasted by showing messages and content to an incorrect audience? Something to think about.
At Hoorah we look at audience management from multiple angles, starting with first party data and layering this with different data sources to enrich and build out the audience segmentations. Next to this, we ensure to work alongside our clients to ensure they understand the process we follow.
With this approach, we ensure audiences are engaged with the right content, messaging and behavioural targeting to increase ROI and performance.
Centralisation is key.
All departments within a business should work from a single point of audience insights.
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